Business gift.
The business gift is an occasional present given by a company to a person as thanks and recognition of a positive relationship, whether business or work. It is therefore a personal gratification and, as such, it is intended to please the recipient in some way and, in general, to cement the relationship between the two, so the company also benefits by keeping it in the future.
At Writing-pens.com we are specialized in high-end business gifts and, more specifically, in fountain pens as corporate gifts. Giving a quality piece, with top-class materials and an appropriate design and in keeping with both the company image and the recipient's style, shows a concern to please the latter. This gift is also assumed by the recipient as his own merit, so it is very possible that he makes it his own, attributes positive connotations to it and, therefore, carries it with him for a long time, remembering subconsciously to the company in each use.
There are many companies that give away the same or similar products, unconsciously avoiding differentiation and company-recipient identification. A high-end fountain pen not only offers the possibility of differentiation and identification, but its durability is almost unlimited following appropiate maintenance, its reliability as a product is extremely high (against others that may or may not turn out well), and it is closely related to culture, elegance and opting for a own style.